Daytona, Fla. – February 19, 2021 – I Heart Mac & Cheese, a unique fast-casual concept specializing in Build Your Own Bowls and Grilled Cheese Sandwiches makes their racing debut tonight at the NASCAR Camping World Truck Series Race at the Daytona International Speedway. The #3 truck driven by Bobby Reuse will unveil a brand-new paint job featuring the I Heart Mac and Cheese mascots as well as a whole lot of cheese!
With a significant amount of franchise sales under their belt and more locations slated to open this year, I Heart Mac & Cheese has continued growing and expanding when many competitors have taken a step back. The franchise has kept consumers coming back for more with their mouth-watering mac and cheese (and “more”), catching the attention of committed customers across the nation, including professional NASCAR driver Bobby Reuse.
Bobby has been a life-long mac and cheese connoisseur—mac and cheese is his favorite food. Once he discovered I Heart Mac & Cheese’s delicious and unique variety of custom mac and cheese bowls and grilled cheeses, he knew he had to do something new and exciting with the truck he would be driving in the race.
“I wanted to team up with a strong brand that I thought people needed to know about. I don’t trust people who don’t like mac and cheese,” Bobby joked as he spoke about the truck’s new and improved look. “I really wanted to do something fun for the race.”
Jordan Anderson, the lucky owner of the #3 truck and one of the few owners in the sport who also drives, met Bobby over five years ago. Jordan launched his team in 2018 with Bobby and his brother, Roger, as partners and have since expanded the team with the help of companies who are interested in growing their footprint. The team has had amazing partners so far, and Jordan believes that I Heart Mac & Cheese can be one of those partners in the future.
“Anytime we can bring in a new partner it’s an exciting moment for us and our fans,” Jordan stated in regard to the #3 truck’s makeover. “I definitely think we have one of the best-looking trucks on the field.”
“We are excited to be a part of the team and to gain national exposure for our brand and franchises,” said Steve Giordanella, I Heart Mac & Cheese and More CEO.
About I Heart Mac & Cheese and more
I Heart Mac & Cheese and more is a fast-casual concept specializing in made-to-order, Build Your Own Bowls and Grilled Cheese sandwiches that guests can customize using a wide variety of chef-inspired proteins, ingredients, and sauces. Thinking outside the bowl, the brand takes timeless comfort food in exciting culinary directions, resulting in diverse, crave-able menu options for everyone to enjoy. Led by CEO Steve Giordanella, the brand launched its first location in 2016 and currently operates corporate locations in Pembroke Pines, Jupiter and Boca Raton, Florida. The company’s unique franchising program has fueled nationwide brand growth – with operating franchise locations in Florida, Georgia, New York and Texas – and additional locations are slated to open in Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, New Jersey, New York, North Carolina and Texas. I Heart Mac & Cheese was recently named #6 “Best Fast Casual Restaurant” in the USA TODAY 10 Best 2020 Reader’s Choice Awards. The innovative company was also recently featured on QSR Magazine’s “40/40 listfor 2020: America’s Hottest Startup Fast Casuals”, and was ranked by Entrepreneur Magazine as one of the top new franchise opportunities. For more information on I Heart Mac & Cheese visit iheartmacandcheese.com. For more information on franchise opportunities, visit iheartmacandcheese.com/franchise/ or call 561-300-5343.
(o) 561-320-3975 x1012